Strategic Advisory · Riyadh & London

Know your startup's score.
Then let us raise it.

Our free assessment scores your startup out of 100 — revealing exactly where to improve and how we can help.

100
Total Score
11
Pillars
5
Maturity Stages
About Us

A strategic advisory firm built for ambitious founders

Fajr Altharwaa is a strategic advisory firm focused on helping startups and high-growth companies build the foundations required for sustainable growth and investment readiness.

Established in Saudi Arabia and the UK, we combine deep regional expertise with global standards to guide founders from idea to investment-ready.

11
Assessment Pillars
5
Maturity Stages
KSA
& UK Based
GCC
Regional Focus
The Startup Journey

Startups grow through stages before becoming investment-ready

1
Idea
2
Product
3
Market
4
Growth
5
Investment
Our Framework

Startup Readiness Scoring — 11 Pillars

Each pillar is assessed and scored. The result shows how strong your startup is — and exactly what needs work before seeking investment.

11
Pillars Assessed
Covering every dimension of startup readiness
100
Point Score
Clear, objective measure of overall maturity
5
Maturity Stages
Idea → Validation → Early Growth → Scaling → Investment Ready
01
Vision & Problem
Is the problem clearly defined and significant? Does the startup have a compelling long-term mission aligned with solving it?
02
Product / Solution
Is the product ready, differentiated, and scalable? Is there a clear value proposition and development roadmap?
03
Market Opportunity
Is the TAM clearly defined and growing? Are customer segments, industry trends, and barriers to entry well understood?
04
Business Model
Is revenue clearly defined, sustainable, and scalable? Are pricing, margins, and unit economics realistic?
05
Customer & Traction
Are there paying customers or early users? Is there measurable growth, retention, and market validation?
06
Go-To-Market Strategy
Are acquisition channels defined and active? Is there a documented sales strategy and plan for scaling marketing?
07
Team & Leadership
Are founders experienced and capable? Are roles clear, skills complete, and the team fully committed?
08
Operations & Execution
Are processes efficient and documented? Can the team execute on time with contingency plans for risk?
09
Financial Readiness
Are there 12–24 month projections? Is burn rate understood, cash flow managed, and a funding plan in place?
10
Legal & Governance
Is the company registered, compliant, and structured correctly? Is IP protected with contracts in place?
11
Investor Readiness
Are pitch materials, key metrics, and a data room prepared? Is the startup ready to engage institutional investors?
→
Get Your Score
Take the free assessment and see exactly where you stand across all 11 pillars.
Stage 1
Idea
0–20 pts
Stage 2
Validation
21–40 pts
Stage 3
Early Growth
41–60 pts
Stage 4
Scaling
61–80 pts
Stage 5
Investment Ready
81–100 pts
Free Assessment

Startup Readiness Score

Answer across 6 dimensions. Get your score out of 100 with a full gap analysis and roadmap.

About Your Startup
Let's start with the basics to contextualise your results.
Vision & Market
How clearly defined is your problem and market opportunity?
Product & Traction
Your product maturity and early market signals.
Team & Business Model
Your team's strength and how the business makes money.
Financials & Operations
Your financial health, runway, and operational readiness.
Investor Readiness
Your fundraising preparation and strategic goals.

Calculating your readiness score…

Step 1 of 6
What You Get

A complete picture of your startup's readiness

After completing the assessment, you receive a structured report covering four key outputs — giving you a clear, honest view of where you are and exactly how to move forward.

01
Score
Out of 100. Clear, objective, and comparable.
02
Stage
Your maturity stage across 5 levels.
03
Gap Analysis
Which pillars need the most work.
04
Roadmap
Actionable next steps to raise your score.
How We Help You Improve

Once you have your score, we build the plan

1
Score Review Session
A 60-minute deep-dive with a Fajr AlTharwa consultant to walk through your results and prioritise the most impactful improvements.
2
Custom Improvement Plan
A tailored roadmap targeting your weakest pillars — with specific actions, timelines, and milestones to reach your next maturity stage.
3
Ongoing Advisory
Monthly advisory sessions to track progress, re-score your pillars, and ensure you're moving steadily toward investment readiness.
Our Presence

Established in Saudi Arabia & the UK

Fajr Altharwaa operates across the GCC and internationally, bringing world-class startup advisory to founders building the next generation of high-growth companies.

Phone+966 543 638 944
LocationRiyadh, Saudi Arabia & London, UK
Emailhello@fajralthurwa.com
Get in Touch