Fajr AlTharwa — Startup Readiness Assessment

Full Assessment

Startup Readiness Score

50+ questions across 10 pillars. Mix of multiple choice, scale ratings, and written responses. Receive a full scored report with gap analysis, valuation perspective, and 90-day roadmap.

Full Assessment

Startup Readiness Report

50+ questions across 10 pillars. A full scored report with gap analysis, valuation perspective, and 90-day action plan — delivered instantly.

What's included

✓ 50+ in-depth questions across 10 pillars
✓ Full readiness score out of 100
✓ Pillar-by-pillar breakdown & gap analysis
✓ Personalised 90-day action plan
✓ GCC valuation perspective
✓ Downloadable PDF report

One-time fee

SAR 49

Per assessment

Choose how to pay

Pay via WhatsApp

Message us and we'll send a payment link

→

Pay via Email

Email us and we'll arrange payment

→

Pay Online Coming Soon

Secure card payment via Stripe

→

Already paid? Enter your access code to begin.

Startup Profile

Let's start with the basics — this shapes your entire report.

Startup Name

Your Name

Your Role

Industry / Sector

Country of Operations

Year Founded

Current Stage

Idea / Concept — I have an idea but haven't built anything yet

Validation — I'm testing my idea with early users or a prototype

Early Growth — I have my first paying customers and early revenue

Scaling — I'm growing operations, team, and market share

Investment Ready — I'm preparing for or actively pursuing Series A+

In one sentence, describe what your startup does

What type of company is this?

Product — We build and sell a physical or digital product

Service — We deliver services, consulting, or expertise

Both — We offer a combination of products and services

Your Email (for the report)

Vision & Challenge

Pillar 01 of 10

Is the problem your startup solves clearly defined and well understood?

No — the problem is still vague and undefined

Partially — we have a rough idea but need more research

Yes — clearly defined and backed by customer conversations

Deeply validated — extensive research, interviews, and data confirm it

How significant and urgent is this problem for your target customers?

Nice-to-have — customers live fine without a solution

Somewhat important — there's demand but it's not urgent

Significant — it causes real pain and costs customers time or money

Critical and urgent — customers are actively seeking solutions right now

Does your startup have a clearly articulated long-term vision?

No formal vision statement exists

We have a rough idea of where we want to go

Yes — a clear vision that guides our decisions

Yes — a compelling vision shared by the whole team and communicated to stakeholders

How many direct customer interviews or discovery sessions have you conducted?

None yet

1–5 conversations

6–20 structured interviews

20+ interviews with documented insights and patterns

Describe the core problem your startup solves and who experiences it most. Be specific.

Product / Solution

Pillar 02 of 10

What is the current status of your product?

Concept only — nothing has been built

Wireframes or design mockups completed

MVP / prototype built and being tested

Live product with active users

Mature product with multiple versions shipped

How clearly differentiated is your solution from existing alternatives?

No clear differentiation identified

Some differences but hard to articulate clearly

Clear differentiation on 1–2 dimensions

Strong, defensible differentiation across multiple dimensions

Rate how scalable your product/solution is (1 = Not scalable, 10 = Fully scalable)

Not scalable at allInfinitely scalable

Do you have any intellectual property, patents, or proprietary technology?

No IP protection at all

Considering it but nothing filed yet

Trademark or basic IP protections in place

Patents filed or granted / strong proprietary technology

What is your product's key competitive advantage? What would be very hard for a competitor to copy?

Market Opportunity

Pillar 03 of 10

Have you defined and sized your Total Addressable Market (TAM)?

No — haven't researched market size

Rough estimate only — under $10M

Research done — $10M to $500M TAM

Comprehensive analysis — $500M to $1B+ TAM with cited sources

Is the market you're entering growing or shrinking?

Declining market

Flat / stable market

Moderately growing (5–15% annually)

Rapidly growing (15%+ annually) or emerging market

How well do you understand your competitive landscape?

Haven't researched competitors yet

Know of a few competitors but no formal analysis

Completed competitive analysis with clear positioning

Deep analysis — know competitors' strengths, weaknesses, and our moat

Have you identified your Serviceable Addressable Market (SAM) and Serviceable Obtainable Market (SOM)?

No — only know the TAM

Roughly estimated SAM but not SOM

Both SAM and SOM defined with reasonable assumptions

All three defined with detailed bottom-up analysis and assumptions

Who are your 3 main competitors and what is your advantage over them?

Business Model

Pillar 04 of 10

How clearly defined is your revenue model?

Not defined — still figuring out how we make money

Defined on paper but not yet generating revenue

Defined and generating early revenue

Proven model with consistent, predictable, growing revenue

What is your primary revenue model?

Do you have a clear understanding of your unit economics (CAC, LTV, gross margin)?

No — haven't modelled unit economics

Rough estimates only

CAC and LTV calculated with reasonable assumptions

Full unit economics modelled with real data — LTV:CAC > 3x

How sustainable is your business model long-term?

Unclear — margins and path to profit are uncertain

Possible — unit economics need improvement

Sustainable — positive margins with a clear path to profitability

Highly scalable with strong, improving unit economics

What are your current pricing tiers or structure? How did you arrive at your pricing?

Customer & Traction

Pillar 05 of 10

What is your current customer situation?

No users or customers yet

Free or pilot users — no paying customers yet

1–10 paying customers

11–100 paying customers with month-on-month growth

100+ paying customers with strong retention

Have you validated product-market fit?

No — no market feedback yet

Informal feedback collected but not structured

Tested with users, positive signals but early

Strong validation — users say they'd be "very disappointed" without the product

What is your current Monthly Recurring Revenue (MRR)?

SAR 0 — Pre-revenue

SAR 1 – 10,000

SAR 10,001 – 50,000

SAR 50,001 – 200,000

SAR 200,000+

What is your customer churn rate (monthly)?

Not applicable / not tracked

High — more than 10% monthly churn

Moderate — 3–10% monthly churn

Low — under 3% monthly churn

Rate your overall traction momentum right now (1 = Stalled, 10 = Exceptional)

Completely stalledExceptional growth

Describe your 3 most impressive traction milestones to date.

Go-To-Market Strategy

Pillar 06 of 10

Do you have a documented marketing and GTM plan?

No plan exists

Basic plan drafted — not yet executed

Active plan being executed with some results

Fully documented, data-driven plan driving consistent growth

Which customer acquisition channels are currently working for you?

None identified yet

Relying solely on founder network and word-of-mouth

1–2 channels identified and producing leads

Multiple proven channels with measurable CAC per channel

Do you have a clear understanding of your customer persona?

No — target customer is not clearly defined

Broad definition — e.g. "SMEs in Saudi Arabia"

Clear persona with demographics, pain points, and buying behaviour

Detailed, research-backed persona with jobs-to-be-done analysis

Rate how effective your current marketing and sales effort is (1 = Not working, 10 = Highly effective)

Not working at allHighly effective

Describe your sales process from first contact to closed deal. How long does it take?

Team & Leadership

Pillar 07 of 10

How experienced are the founding team members?

First-time founders with no relevant industry experience

Some experience — worked in the industry but not as founders

Relevant experience — domain experts or previous startup experience

Serial entrepreneurs with a proven track record of building and scaling

Does the team cover the critical functions needed to execute the business?

Solo founder — no team yet

Small team with significant gaps in key areas

Core functions covered — some gaps being addressed

Full team covering product, tech, sales, ops, and finance

How strong is your advisory network and mentorship support?

No advisors or mentors

Informal mentors but no formal advisors

1–2 formal advisors with relevant industry experience

Strong advisory board with domain experts and investors

Rate the overall execution speed of your team (1 = Very slow, 10 = Exceptional)

Very slowExceptional

What is the biggest team-related challenge you face, and what's your plan to address it?

Operations & Execution

Pillar 08 of 10

How reliable is your product delivery or service fulfilment?

Not applicable yet — pre-revenue

Early stage — inconsistent delivery with frequent issues

Mostly reliable with occasional issues being resolved

Highly reliable — documented processes and SLAs in place

Are your core business processes documented and repeatable?

No — everything is informal and in founders' heads

Some processes documented but mostly informal

Key processes documented and followed consistently

Fully documented SOPs across all functions — scalable playbook

How well does your team meet project deadlines and commitments?

Rarely — chronic delays are a major issue

Sometimes — hit-or-miss execution

Usually — minor delays but generally on track

Consistently — strong execution culture with accountability

Do you use any project management or operational tools?

No tools — managing everything manually

Basic tools (WhatsApp, Google Sheets)

Dedicated tools (Notion, Trello, Asana, Jira, etc.)

Integrated stack with OKRs, KPIs tracked in real time

What is the biggest operational bottleneck currently slowing your growth?

Financial Readiness

Pillar 09 of 10

Do you track and understand your monthly burn rate?

No — finances are not formally tracked

Roughly aware but not formally modelled

Tracked monthly with a clear financial model

Fully modelled with 12–24 month forecast updated regularly

What is your current funding status?

Bootstrapped — self-funded with no external investment

Friends, family and angels

Pre-seed or seed round raised

Series A or beyond

How many months of runway do you currently have?

Less than 3 months — critical situation

3–6 months — urgently need to fundraise

6–12 months — planning a raise within 6 months

12+ months or revenue-positive — comfortable position

Do you have 12–24 month financial projections?

No financial projections at all

Basic revenue estimates only

P&L projections with revenue and cost assumptions

Full 3-statement model with scenario analysis

Are you planning to raise funding in the next 12 months? If so, how much and at what valuation?

Legal & Governance

Pillar 10 of 10

Is your company legally registered?

No — not yet registered

In process of registration

Registered with basic corporate structure

Fully structured with proper shareholder agreements and cap table

Are you compliant with local laws and regulatory requirements?

Not addressed — unaware of regulatory requirements

Partially compliant — some gaps identified

Mostly compliant with known legal requirements

Fully compliant including industry-specific regulations

Are key contracts and agreements in place (co-founder agreements, employee contracts, customer terms)?

No formal agreements in place

Some informal agreements but nothing formalised

Key agreements in place — co-founder and employee contracts

Full legal suite — all agreements, IP assignments, and customer contracts

How investor-ready is your legal and governance structure?

Not at all — significant clean-up required

Some gaps — would need 3–6 months to be investor-ready

Mostly ready — minor tidying required

Fully ready — data room prepared and cap table is clean

What is your biggest concern regarding the legal or regulatory landscape for your startup?

Building your personalised readiness report…

Step 1 of 11

Know your startup's score.
Then let us raise it.

A strategic advisory firm built for ambitious founders

Five stages from idea to investment-ready

Startup Readiness — 10 Pillars

Startup Readiness Score

Startup Readiness Report

Let's talk about your startup

Know your startup's score.Then let us raise it.

A strategic advisory firm built for ambitious founders

Five stages from idea to investment-ready

Startup Readiness — 10 Pillars

Startup Readiness Score

Startup Readiness Report

Let's talk about your startup

Know your startup's score.
Then let us raise it.